diff --git a/tagging/images_hierarchy.py b/tagging/images_hierarchy.py
index 4154c9d8..5c7f696b 100644
--- a/tagging/images_hierarchy.py
+++ b/tagging/images_hierarchy.py
@@ -5,6 +5,7 @@ from typing import Optional, List
 from .taggers import (
     TaggerInterface,
     SHATagger,
+    DateTagger,
     UbuntuVersionTagger,
     PythonVersionTagger,
     JupyterNotebookVersionTagger,
@@ -39,6 +40,7 @@ ALL_IMAGES = {
         parent_image=None,
         taggers=[
             SHATagger,
+            DateTagger,
             UbuntuVersionTagger,
             PythonVersionTagger,
             JupyterNotebookVersionTagger,
diff --git a/tagging/taggers.py b/tagging/taggers.py
index ceea21e1..ee7e6f02 100644
--- a/tagging/taggers.py
+++ b/tagging/taggers.py
@@ -1,5 +1,6 @@
 # Copyright (c) Jupyter Development Team.
 # Distributed under the terms of the Modified BSD License.
+from datetime import datetime
 import logging
 from .git_helper import GitHelper
 from .docker_runner import DockerRunner
@@ -50,6 +51,12 @@ class SHATagger(TaggerInterface):
         return GitHelper.commit_hash_tag()
 
 
+class DateTagger(TaggerInterface):
+    @staticmethod
+    def tag_value(container) -> str:
+        return datetime.utcnow().strftime("%Y-%m-%d")
+
+
 class UbuntuVersionTagger(TaggerInterface):
     @staticmethod
     def tag_value(container) -> str: