diff --git a/share/jupyter/hub/templates/page.html b/share/jupyter/hub/templates/page.html
index 2f604796..d0c1eae0 100644
--- a/share/jupyter/hub/templates/page.html
+++ b/share/jupyter/hub/templates/page.html
@@ -82,7 +82,7 @@
 
 <div id="header" class="navbar navbar-static-top">
   <div class="container">
-  <span id="jupyterhub-logo" class="pull-left"><a href="{{base_url}}"><img src='{{base_url}}logo' alt='JupyterHub' class='jpy-logo' title='Home'/></a></span>
+  <span id="jupyterhub-logo" class="pull-left"><a href="{{logo_url or base_url}}"><img src='{{base_url}}logo' alt='JupyterHub' class='jpy-logo' title='Home'/></a></span>
 
   {% block login_widget %}