diff --git a/jupyterhub/app.py b/jupyterhub/app.py
index f4f7440d..5cdb5aa6 100644
--- a/jupyterhub/app.py
+++ b/jupyterhub/app.py
@@ -1890,7 +1890,7 @@ class JupyterHub(Application):
         # make sure that on no admin situation, all roles are reset
         admin_role = orm.Role.find(db, name='admin')
         if not admin_role.users:
-            app_log.info(
+            app_log.warning(
                 "No admin users found; assuming hub upgrade. Initializing default roles for all entities"
             )
             # make sure all users, services and tokens have at least one role (update with default)